The world of serums can be a little overwhelming to the uninitiated. But whether you're just getting started or you've been obsessed with creating your own serum combinations for as long as we have, there are a few serums every skincare enthusiast needs. These are top three most buzzed about, customer favorite, and staff-beloved serums.

NIACINAMIDE SERUM 12% PLUS ZINC 2%

Niacinamide is a super buzzy ingredient right now, and for good reason. Our concentrated serum is formulated with pure 12% niacinamide (vitamin B3) and 2% zinc PCA. Both ingredients work together to help improve uneven skin tone and visually minimize the look of pores, skin texture and fine lines. It’s perfect for anyone with sensitive skin and truly does purify and refine your complexion.

 

QUADRUPLE HYALURONIC ACID SERUM 5%

Our HA serum combines very low, low, medium and high molecular weight pure-hyaluronic acid that works to deeply hydrate skin on multiple levels. We’re talking maximum skin-plumping moisture here that hydrates all layers of the epidermis and helps restore the lipid barrier. The serum’s gel-like texture creates a smooth, almost glass-like canvas that’s perfect right before makeup application, before bed, or really any time.

 

VITAMIN C SERUM 22%

Our potent serum (22%!) is formulated with a vitamin C complex that contains a highly stabilized l-ascorbic acid encapsulation and bioactive fruit blend that helps to brighten and shield skin from environmental stressors; your skin will look brighter, healthier and more youthful in no time with this collagen-boosting serum.

Niacinamide Serum 12% Plus Zinc 2%

$16.00

30 ML / 1.0 Fl OZ
Our concentrated serum is formulated with pure 12% niacinamide and 2% zinc PCA that helps improve uneven skin tone and visu...

View product page

Quadruple Hyaluronic Acid Serum 5%

$16.00

30 ML / 1.0 Fl OZ
Our serum combines very low, low, medium and high molecular weight pure hyaluronic acid to deeply hydrate skin on multiple ...

View product page

Vitamin C Complex Serum

$20.00

30 ML / 1.0 Fl OZ
Our potent serum is formulated with a vitamin C complex made up of a highly stabilized l-ascorbic acid encapsulation, sodiu...

View product page

Friends of Hyaluronic Acid

Vitamin C Complex Serum

Sold out
Retinol Complex Serum

$20