“I wanted to create a very serious skincare line and make sure people didn’t see it as an influencer brand.”

—Susan Yara

Hello. We are the Founders.


Susan Yara is a social media personality sharing her passion and years of experience in the beauty industry via her YouTube Channels Mixed Makeup and Susan Yara.

She began her career as an on-camera journalist in NYC, then found herself in the digital world as a journalist and host at Forbes.com. Her media background and her passion for beauty and wellness merged as her career continued at PEOPLE Magazine, TotalBeauty.com, PopSugar, and NewBeauty.com.


Beauty industry veteran, Ben Bennett is the CEO and Founder of The Center, an innovative beauty and wellness brand incubator. Ben and his team collaborate with founders to launch new brands and invest in emerging brands.

An award-winning brand builder, Bennett has built and partnered multiple brands in the beauty and wellness space. Ben has been featured in publications including WSJ, NYT, Allure, Elle, InStyle, Vogue, and New Beauty. In 2015, Bennett was identified by WWD/Beauty Inc as one of the top 25 Innovative People in Beauty.